MEGA MENU
31-theme catalogue structure, grouped for how people actually browse LEGO.
LIVE PRODUCTIONPRODUCTION PROOF · REFERENCE-LED UI
Klosslabbet
A production Shopify Hydrogen storefront independently delivered for a Swedish toy retailer — live since September 2025, handed over in December 2025, still live today.
01 - WHAT I SHIPPED
A real store, not a concept.
I independently delivered the Shopify Hydrogen storefront for Klosslabbet, from implementation and catalogue setup through launch and handover. The store went live in September 2025 and is still live today.
~45 custom components32 routes
The visual direction was reference-led — this case study is about shipping and operating a real store, not original visual design.
02 - MAKING A LARGE LEGO CATALOGUE SHOPPABLE
Product data became part of the experience.
LEGO customers don't only shop by collection. I structured the catalogue around themes, age, price and piece count, then used Shopify metafields and metaobjects to make those paths part of the storefront.
SHOP BY AGE / THEMES
Custom discovery beyond standard collections — /themes directory, shop-by-age and shop-by-price landing pages, editable by the client.
PLP / PDP
Product metafields powering filters and product information — piece count, age and theme facets; SKU and piece count on the PDP.
THEMES
31-theme catalogue structure, grouped for how people actually browse LEGO.
AGE
Custom discovery beyond standard collections — themes, age and price.
PLP
Product metafields power filters and product information.
PDP
Product metafields power filters and product information.
CSV imports up to 883 products per run3,395 official LEGO images attached programmatically31-theme taxonomy
03 - THE WORK AFTER LAUNCH
Launch wasn't the end.
After launch I also handled the less visible work around the store — product feeds, SEO, trust signals, policy pages and Google Merchant Center. When Google suspended the account for 'misrepresentation' without identifying a specific cause, I worked through the appeals, audited the storefront against the findings and implemented the technical changes that were within my control.
SEO & structured datapolicy pagescontact formreviewsorder trackingsitemaps & robotsdocumented handover
04 - LIVE TODAY
Still live.
The storefront was handed over in December 2025. Eight months later, the client is still operating it on substantially the implementation I delivered — the current 2026 campaign runs in the banner system built for it.
CURRENT SITE · AUGUST 2026
100 / 100LIGHTHOUSE SEO · DESKTOP + MOBILE
Desktop 92 performance · 96 accessibilityMobile 70 performance · 94 accessibility
