Shopify developer and eCommerce consultant · Belgrade
I build and fix Shopify stores, connect the apps they run on, and build custom apps so Claude can do your bulk admin work.
Send your store link or your idea. I’ll reply with one page: what I’d fix or build first, and why.
Your one-page review arrives within 3 working days. If I need anything, I’ll email you.
Where I’ve worked
Power Tools · Product Owner for 17 B2B websites
eCommerce Product Manager · D2C for Slovenia and Croatia
11 websites in 8 countries for SF1 Group
Complete Shopify setup
Not a theme with your logo on it. A store that’s ready to sell: 56 things set up before launch, across 10 areas.
Work
igracke.meLiveI built every page, set up about 2,700 products and connected payments, tracking, email and reviews from day one.
LiveFully set up from the start, and connected to the 3PL, Meta, Google, Judge.me and Klaviyo before launch.
Teak is bought to each project’s requirements, so the site has inquiry forms instead of products, wired into a CRM with automatic emails.
Astro
Cloudflare
Chair the Lovechairthelove.orgVolunteer · nonprofitI volunteer for Chair the Love, a US nonprofit that gives free wheelchairs to people in Central Florida and around the world.
A LEGO store on Shopify Hydrogen. I built it and handed it over in December 2025.
AI automation
I build a custom app that lets Claude work across your store and the tools around it: your files, suppliers, 3PL, Klaviyo and ad accounts. You describe the job, and nothing goes live until you approve it.
Or I run it for you as part of monthly help.
Claudeyour-store.myshopify.comSet up Black Friday: 25% off the Outdoor collection except new arrivals, Friday 00:00 to Monday 23:59. Add a homepage banner for the same dates, and draft a Thursday email to VIP customers in Klaviyo.
Every morning, find orders that haven’t shipped in 3 days. Ask the 3PL why, and draft an email to each customer before they ask us.
Every Monday at 08:00, send me one page: last week’s sales, ad spend from Google Ads and Meta, top searches from Search Console, and the products with many views but few sales.
Turn these supplier spec sheets into product pages. Write the descriptions in our tone, put each spec in the right field, and pick the category.
Every night at 02:00, update prices and stock from the supplier feed. If a price changes by more than 20%, hold it and tell me.
Pay last month’s referral credit: €10 in store credit for every friend’s first order that has shipped. Skip orders that were returned.
Example tasks. The app gets only the store access the job needs.
Services and prices
My prices aren’t counted in pages or revisions. I start with what your business needs, then fix the scope and price in writing. Stop after any stage and keep the work.
I did this at enterprise level before AI: 17 B2B sites at Bosch, D2C at Samsung, 11 sites for Nespresso and Pandora. Now AI does the slow parts, so you get that standard at a fair price.
The free review is a quick look from the outside. The audit goes inside your admin, analytics and ad accounts, and checks the whole store. You get a full written report: a ranked fix list, with the reason and the source for each finding.
Design, build and the full Shopify setup, in stages with a fixed scope and a date. It ends live on your store, with handover notes.
Your outside eCommerce manager. You brief me, I propose, you agree, I do it. One priority list a month, agreed in writing.
Ad spend, app fees and round-the-clock support aren’t included.
Add any of these to a project. Each one is fixed in your quote.
Klaviyo, Judge.me, Meta, Google Merchant Center, Analytics and Ads.
A store app for Claude admin work, or a feature your store needs, like referrals.
Welcome, abandoned checkout, browse abandonment and post-purchase, tested before they go live.
Products, customers and order history moved, with every old URL redirected.
Translations, currency and search setup for each new language or country.
Your first Google Shopping and Meta campaigns, built and launched.
Large catalogues, Hydrogen and ERP sync are quoted separately.
An outside look at your store or idea, as a customer sees it. No access needed. You get one page: what I’d fix or build first, and why.
Code and accounts stay in your name, documented at handover.
Experience
Product Owner, B2B websites
Product Owner for 17 B2B websites in 17 countries, with a team of 10.
eCommerce Product Manager
First member of the D2C team for Slovenia and Croatia. We set up everything after add-to-cart.
eCommerce Coordinator
11 websites for Nespresso and Pandora, in 8 countries. One coordinator: me.
Product lead · Montenegro
My first job was packing New Year gifts. Now I lead its move to Shopify.
How I work
Fixed scope and a date for each stage. Extra ideas wait on a list for later.
I measure the live store first, and test checkout, payments and tracking before I call it ready.
Decisions and fixes go in writing, so the same question doesn’t come back.
AI writes much of my code. I decide, check and own what ships.
Yes. I’m currently advising on and building a B2B site for a German manufacturer on Shopify Plus.
There are two steps. The one-page review is free: a quick look at your store or idea from the outside, written by me, with no access needed. The store audit goes inside your admin, analytics and ad accounts. It’s a fixed $950, delivered in one week as a full written report with a ranked fix list, plus a 45-minute call.
Yes. I move your products and pages, then map every old URL to its new page, so old links and search results still land in the right place. On Toyland that was 8,388 URLs and 17 years of ERP data.
Yes, through a custom app I build and install on your store, with only the access the job needs. Claude prepares variants, prices, photos or product names from your files as a dry run, and nothing changes until you approve it.
Most stores don’t need Hydrogen. A theme such as Horizon does the job, and your team can edit it in Shopify. I’ll tell you if yours needs more.
Usually, yes. It depends on what your ERP can export. On Toyland, prices sync from the ERP every day. The first run covered 2,942 SKUs with zero differences.
Yes. Signup forms plus welcome, abandoned cart, back in stock and after-purchase flows, all tested before they go live, and a verified sending domain (SPF, DKIM and DMARC).
Usually a purchase event is missing, counted twice or sent with the wrong value. I check Google Analytics, Google Ads and Meta against a test order and fix what doesn’t match. On Toyland, the old revenue reports were off by about 100× because of one currency tag.
Yes, for much of the code, design and research. I decide what gets built, I check it, and I’m responsible for the result.
You do. Your store, your accounts, your code. Documented at handover.
Most work runs in writing, and I reply within one working day. I’m in Belgrade (CET). Most of my clients are in the US, and I’m comfortable working on US time.
Contact
Or your idea. You’ll get a free one-page review: what I’d fix or build first, and why.
You send your link or idea
Through the form at the top, or by email.
I send a one-page review
Free. What I’d fix or build first, and why.
Scope and price in writing
If you want to go ahead, fixed before any work starts.
Nothing opened? You may not have a mail app set up. Copy my address and write from anywhere.