I've worked in eCommerce for more than 10 years.
I also design and build digital products.

I've worked at Samsung, Bosch, Nespresso and Pandora across eCommerce and product. Today I take projects from the commercial brief through UX and into production code.

BELGRADE, SERBIA · REMOTE

I'm Radomir, based in Belgrade. I've spent most of my career in eCommerce. Outside work I'm a father, a tennis player and someone who enjoys making things. This site shows the work in more detail than a CV can.

Selected projects.

SCREEN PREVIEW

Current production homepage: brand story, product discovery and the path into the collection.

01 / 05
pansuara.com
PRE-LAUNCHDTC · SHOPIFY HYDROGEN

Pansuara

I'm responsible for Pansuara's eCommerce work, including product and brand decisions, the storefront, customer account, integrations and launch preparation.

ROLE

Product & eCommerce → experience → build → launch

STACK

Hydrogen · React · TS · Claude Code

View case study
SCREEN PREVIEW

A complete storefront entry point designed to hold up when real catalogue content arrives.

01 / 04
IN DEVELOPMENTECOMMERCE · SHOPIFY HYDROGEN

Toyland

I redesigned the commerce experience for a toy and baby retailer across desktop, mobile, states and interactions, then started implementing it in Shopify Hydrogen with the real catalogue.

ROLE

System design → implementation

STACK

Hydrogen · React · TS · Claude Code

View case study
SCREEN PREVIEW

The commercial proposition, available lumber program and primary pricing enquiry are immediately clear.

01 / 04
teak-craft-solutions.pages.dev
LIVE DEPLOYMENTB2B · MULTILINGUAL WEBSITE

Teak Craft Solutions

I built this multilingual website for a Panamanian sawmill. Commercial buyers can review the available lumber, dimensions, milling process and sourcing before sending a pricing request.

DELIVERY

Website strategy → responsive experience → build → deployment

STACK

Astro · TypeScript · Cloudflare Pages

97 / 100MOBILE PERFORMANCE
99 / 100DESKTOP PERFORMANCE
100ACCESSIBILITY
100BEST PRACTICES
69SEO · PREVIEW IS NOINDEX
Visit live deployment
home
booking
matchmaking
WORKING PROTOTYPEMOBILE APPLICATION

Tennis & Padel Platform

Independent product: court reservations, matchmaking and player community. Conceived, designed and built as a working prototype.

View case study

How I work.

01Agree on what needs to improve
02Review customers, data and constraints
03Decide what to build
04Design the flows, screens and states
05Build it
06Test it
07Launch it
08Measure and improve it

I work directly with CRO, marketing, product teams and founders.

I want to know what we are trying to improve, what we expect customers to do and how we will decide whether the change worked.

I can help shape the idea, point out UX problems and edge cases, design the experience and build it. The business context stays with the work instead of being lost between separate handoffs.

My eCommerce background.

SamsungBoschNespressoPandora

Sometimes the useful change is a better product page. Sometimes it is checkout, email capture, retention or the offer itself. I look at the commercial problem before deciding what needs to be designed or built.

acquisitionconversionretentionmerchandisinglifecycle / CRMsearch & cataloguepaymentsperformanceoperations

Product and UX work.

I start with the task: what someone came to do, what they need to know and what could stop them. The interface follows from those answers.

01What is the person trying to do?

Find the right product, understand it and decide whether to buy.

02What do they need at this moment?

Price, stock, variants, delivery information and a clear next action.

03What can go wrong?

Slow data, no results, missing information, errors and small screens.

EXAMPLE · TOYLAND PRODUCT PAGE

One page, different decisions.

Desktop
Keep the gallery and buying information together so both can be compared without losing context.
Mobile
Reduce the gallery, move price and variants forward, and keep add-to-cart available while scrolling.
States
Specify loading, results, no-match and offline behavior before development starts.

AI tools I use.

I use AI for research, design, development and QA. It helps me work across more of the project myself. I still decide what to build, review the output and take responsibility for the result.

TOOLS

Claude Code and Claude Design help with research, prototyping, implementation and QA.

DECISIONS

I decide what is useful, what should change and what is not worth building.

CHECKS

TypeScript, automated tests, documentation and manual QA are part of the work.

Claude CodeClaude DesignShopify HydrogenReactTypeScriptShopify APIsCloudflare / OxygenGitHubFigmaMCP

Where I've worked.

PansuaraeCommerce Consultant & Shopify Developer
Bosch Power ToolsProduct Owner - B2B Portal
Samsung ElectronicseCommerce Product Manager
SF1 Group · Nespresso & PandoraeCommerce Coordinator
OFYeCommerce Manager & Product Owner