Every page
Home, collections, product pages, cart, checkout and the information pages.
igracke.meLiveToyland, a toy store in Montenegro, rebuilt on Shopify
The full eCommerce setup for a toy brand: every page, every catalogue item, every back-office setting and the third-party apps, all connected from day one and set up for what the store needs.
- Role
- The owner’s side and product lead
- Platform
- Shopify Hydrogen (headless)
- Market
- Montenegro
Built with AI coding agents. Directed and checked by me.
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01 · The starting point
An old site, 17 years of ERP data, and search traffic to keep.
Products, prices and stock live in the ERP, the back-office system behind the shop. The new store had to run on that data and keep the search traffic the old site had built up.
02 · What I did
Every page, every product, every setting.
Every catalogue item
Moved from the ERP into Shopify, filed under Shopify’s standard categories and named the way customers search.
Every back-office setting
Payments, tax, the checkout, the store policies and the emails the store sends.
The old links
Every old address points to the right new page, or was deliberately retired, so search traffic carries over.
Tested before launch
Checkout, payments and tax. A test order showed up correctly in analytics.
03 · In numbers
The work, counted
These count the work, not the results. It’s too early for those.
~2,700products, each filed under Shopify’s standard product categories
228 → ~165collections after the clean-up
401product names rewritten the way customers search
2,942SKUs in the first daily price sync from the ERP, with zero differences
8,388old URLs redirected or deliberately retired
~100×how far off the old store’s revenue reports were, because of one currency tag
04 · Connected
Eight services, connected from day one
Each one set up for what this store needs.
Klaviyo
Email. The signup and the flows are set up, and the sending domain is verified.
Google Merchant Center
The product feed, so the products can show in Google Shopping.
Google Ads
Connected to the store and to Merchant Center.
Google Analytics
Visits and orders tracked, checked with a test order.
Search Console
Verified, with the sitemap submitted, so Google can find every page of the new store.
ERP
The back-office system behind the shop. Prices update in the store every day.
Judge.me
Product reviews, shown on the product pages.
Payten
Card payments. No Shopify Payments in Montenegro, so the store uses this local gateway app.
05 · Where it landed
Live. Too early for numbers.
Results will be added once there are a few months of real orders to measure.